Pants to Poverty is a new kind of underwear brand on a mission to rid the world of bad pants whilst making some of the most gorgeous cotton underwear on the planet. Pants that are great for people and planet.
Pants for Poverty work with over 7,000 tribal cotton farmers in the “Suicide belt” of India who run and own their own organization – Zameen Organic, the world’s first farmer owned marketing company for fairtrade and organic cotton.
Based in Hyderabad in India, Zameen will soon be majority owned by the 6,700 of India’s poorest farmers, most of whom are in the Vidarbha region– an area where on average 26 farmers commit suicide every day due to unfair trade. Since Zameen started its work, there have been no suicides in the areas they serve and farmers are paid approximately 30% more than they are for conventional cotton.
Zameen means that, in exchange for their hard work on their own land, the farmers get:
- A guaranteed fair, market price for their cotton
Fairtrade and organic premiums
Organizational and agricultural support to establish their own co-operatives, bank accounts and maximize the impact of their organic farming
Majority ownership of shares in Zameen Organic and farmer representatives on the board
A dividend on the profits generated by the company.
Direct communication with the consumers through Pants to Poverty
A clean, chemical free environment to live in
An extra 50p per pair is donated by Pants to poverty to fund the establishment of the world’s first source of child labour free seeds.
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